Istituto di Scienza e Tecnologie dell'Informazione     
De Lira V. M., Rinzivillo S., Times V. C., Renso C., Tedesco P. MAPMOLTY: a Web tool for discovering place loyalty based on mobile crowdsource data. In: ICWE 2014 - Web Engineering. 14th International Conference (Toulouse, France, 1-4 July 2014). Proceedings, vol. 8541 pp. 528 - 531. Sven Casteleyn, Gustavo Rossi, Marco Winckler (eds.). (Lecture Notes in Computer Science, vol. 8541). Springer, 2014.
Mobility crowdsourced data, like check-ins of the social networks and GPS tracks, are the digital footprints of our lifestyles. This mobility produces an impact on the places that we are visiting, characterizing them by our behavior. In this paper we concentrate on the loyalty of places, indicating the regularity of people in visiting a given place for performing an activity. In this demo we show a web tool called MAPMOLTY that, given a dataset of mobility crowdsourced data and a set of Points of Interests (POI), computes a number of quantitative indicators to indicate the loyalty level of each POI and displays them in a map.
URL: http://link.springer.com/chapter/10.1007%2F978-3-319-08245-5_43
DOI: 10.1007/978-3-319-08245-5_43
Subject Place loyalty
Crowdsource mobility data
Activities regularity
H.2.8 Database Applications. Data Mining

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