PUMA
Istituto di Informatica e Telematica     
Buzzi M. C., Buzzi M., Leporini B., Akhter F. User Trust of eCommerce Services: perception via screen reader. In: NISS'09 - NISS'09 - 3rd IEEE International Conference on New Trends in Information and Service Science (Beijing (Cina), 30 June - 2 July 2009). Proceedings, pp. 1166 - 1171. IEEE, 2009.
 
 
Abstract
(English)
The increasing diffusion of electronic commerce (eCommerce) services is a great opportunity for visually- disabled people, provided that accessible and usable interactive environments are available. Usually e-Commerce sites have complex layouts crowded with elements and are difficult to navigate via screen reader. Another crucial issue concerns consumer trust in security of on-line transactions. In this paper we investigate the interaction of blind users with eBay, a popular eCommerce website, with specific focus on accessibility and usability of secure transactions when navigating via screen reader.
URL: http://portal.acm.org/citation.cfm?id=1637363
DOI: 10.1109/NISS.2009.271
Subject trust
accessibility
e-commerce
ebay
blind
H.5.2 User Interfaces


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